There are more than a few brands that I’d like to see do well in Asia. The build quality is great and the design ethos is thoughtful. What is lacking is usually a big branding or marketing budget. Ads make up a powerful portion of the education in modern life unfortunately. Either you see it online or in magazines, or someone else has and tells you about it. Which brings us to Edox, a brand that is still very much private and relatively small. And yet, they punch way above their weight. Timing is their mojo; racing of any kind seems to inspire their more avant-garde timepieces. Case in point is the new CO-1 Carbon Chronograph.
Timing means everything
The CO-1 is based on the XCAT, the world’s most thrilling offshore powerboat series. Edox will partner Team Australia as its pilots, Pal Virik Nilson and Brett Luhrmann, look to capture the 2019 world championship. If the name Luhrmann sounds familiar, it’s because Brett is the elder brother to Baz, of Moulin Rouge and Australia fame. Although they’ll be underdogs, Edox is affording them a very strong piece to reflect the race.
The XCAT twin V6 multi-hulls, made from advanced carbon technology, roar across the water at close to 200km/h; racing them requires courage and superb seamanship and split-second timing.
Edox will release a striking new chronograph to mark the new era with the “Blue Roo” team. The Edox Automatic Chronograph Carbon (45mm) is powered by an Edox Calibre 011 chronograph movement, based on the Sellita SW500.
With a carbon-coated case and 500m water-resistant rating, the Automatic Chronograph Carbon won’t miss a beat in the rough-and-tough, adrenaline-fuelled theatre of XCAT. Available in four colour variants, all featuring a transparent case back allowing the full view on the movement, the Automatic Chronograph Carbon is another superb example of precision watchmaking from Edox.
Some details then
The CO-1 collection was designed for performance and extreme adventure. Water resistant to 500m and having a helium valve at 9 o’clock, these watches are the perfect companion in all diving excursions. Moreover, its reliability has been put to the test by Team Australia’s offshore pilots for several years, performing perfectly. This piece should come in around USD3,500 and below, unless the taxes go nuts. Expect to see it in shops early in the New Year.