And so another face changes at the top of a watch brand. Kering Luxury, the owners of Ulysse Nardin have appointed Patrick Pruniaux as the brand CEO. The new man replaces Patrik Hoffman who was one of the leading lights under the former owner of brand - Rolf Schnyder. Due to it's heritage and association with Malaysia, the Ulysse Nardin brand is well thought of in this part of the world. At Baselworld this year, the current collection received rave reviews. It is important to note that all this progress was done under Hoffman who was pivotal in settling the brand in their new stable.
Thus, Pruniaux comes in at a good time and there is much hope he keeps to the vein of form discovered by UN this year. The 45-year old began his career in the Diageo group in 1997 in the United Kingdom and the United States, before moving to the LVMH group’s Wines & Spirits division in Miami. He was appointed International Export Director at TAG Heuer in 2005, and took on responsibility for EMEIA sales in 2009. He became TAG Heuer’s Vice President of Global Sales & Retail in 2010, and a member of the brand’s Executive Committee. He joined Apple’s Special Projects team in 2014, located in Cupertino, to help with the launch of the Apple Watch. From 2015, he was Apple’s Country Manager for the UK and Ireland and a member of Apple’s EMEA Executive Committee. Patrick Pruniaux holds an MBA from HEC Paris and is a graduate of the Stanford Graduate School of Business.
He will report directly to Kering Luxury CEO, Albert Bensoussan who said: "I am delighted to see a talented individual such as Patrick Pruniaux join Ulysse Nardin, which once again illustrates the attractiveness of the Kering Group. His in-depth knowledge of the watchmaking sector, from product innovation to customer relations, and distribution, will be an important asset in the ongoing drive to develop this watchmaking House, building on its cutting-edge technical expertise and unique identity. I would like to thank Patrik P. Hoffmann and pay tribute to the pivotal contribution he has made to the growth and reputation of Ulysse Nardin for almost two decades.”