Skip to content

GP chooses Chen Xiao for its road to China

GPcambassador Chen Xiao


"No one knows what tomorrow will bring, but we deal with each situation when it occurs. These things come to us; our role is to welcome them and experience them. Time is our ally. Let’s live it with elegance” Chen Xiao.





Girard-Perregaux is proud to unveil its new brand ambassador for China, the acclaimed actor Chen Xiao - a young Chinese actor in both television and film, who shows great promise for the future, projecting intelligence and elegance, carving out a name for himself as a result of his intuitive and sparkling performances, earning him many accolades from both the public and the industry.



"The values that Chen Xiao promotes through his personality and his acting are attuned to those of our brand. A Girard-Perregaux watch requires carefully studied mechanics and rigorously mastered craftsmanship. Nevertheless, despite this constant quest for precision – and while preserving its heritage – Girard-Perregaux continues to innovate and reinterpret some of the brand's icons through contemporary and often poetic creations, consistently designed to convey emotions. Nowadays, a watch must give us much more than just the time; it must tell a story, feature a beautiful design, channel meaning and emotions – exactly like the acting of Chen Xiao and the roles he chooses. It is this philosophy of both life and work that we share with Chen Xiao.” Patrick Pruniaux, CEO of Girard-Perregaux.