A three year contract…
It’s not the signing a new world class player for PSG in the January transfer window unfortunately. But rather a world class watchmaker as official supplier. So just in case you don’t understand, a group of multimillionaire football players are going to get free million dollar watches for free in the name of marketing!
For Richard Mille, the sporting world is a real-world test lab that allows them to face new technical challenges while testing solutions unprecedented in the world of Haute Horology.
The brand has already teamed up with major athletes such as tennis champion Rafael Nadal, polo player Pablo Mac Donough, Formula 1 driver Felipe Massa, and most recently the sprinter Wayde van Niekerk.
Why Richard Mille for PSG?…
Peter Harrison, CEO of Richard Mille EMEA (Europe, Middle East and Africa), declared: “We are delighted with our new partnership with Paris Saint-Germain, freshly anointed Champions of France for the sixth year. Paris Saint-Germain’s commitment to excellence and innovation perfectly matches Richard Mille’s desire to create unique timepieces with a strong and uncompromising identity. We look forward to presenting the exclusive timepieces this joint endeavour gives rise to.”
Frédéric Longuépée, Deputy Managing Director at Paris Saint-Germain, added, “As the new season gets underway, we are proud to welcome Richard Mille into the Paris Saint-Germain family. Just like the Club, Richard Mille has a desire to enable the new generation to reveal all of its talent. We look forward to working together in order to take our respective brands to the next level.”
The partnership will see the development of two special limited-edition watches, which will be available exclusively at Richard Mille’s Paris and Doha flagship stores.