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Amanda Seyfried for Jaeger-Lecoultre!

Another Hollywood A-Lister gets on board the JLC Express to glamour town

Freaks have levels now

Ulysse Nardin refine their vision of the Freak with a sub-edition that goes three levels in!

Six-time Super Bowl champ Tom Brady is now an IWC Ambassador

Tom Brady – The man, the myth, the legend; The IWC ambassador that makes everything he puts on look so good

MB&F turns a jellyfish red

The HM7 is now in Platinum Red. Watch as all of Asia’s wealthy watch fans fight to the death to get a piece of this action.

GPcambassador Chen Xiao

GP chooses Chen Xiao for its road to China

GP announces their pick for brand ambassador in incresingly competitive market

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Welcome to the weird and wonky

The wholesale changes at Tag Heuer offers a new and exciting future but are watch fans like you ready for it?

Oh mighty Lange (and son) we bow to thy magnificence

What’s the big deal about A. Lange & Sohne? Why are even newbies to the watch game so fascinated by this brand?

Some deep Olympic dreams

Olympians get all sorts of perks and recently, friend of Swiss brand Mido, Sam Dorman told me about his motivation and affinity to accurate timing

Me and Mr. Parmigiani

Michel Parmigiani, founder of Parmigiani Fleurier had a short stop in Kuala Lumpur and WLA sat down with him to understand what makes for double GPHG 2017 winning watchmaker